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Aquafur is more than just a brand; it's a family-driven venture born from our profound love for water recreation. We understand the deep connection water enthusiasts have with their chosen sports, whether it's kayaking, rafting, paddleboarding, fishing, or canoeing. These activities take us to breathtaking places and offer life-changing experiences.

Olson Family
Olson Family

Our journey at Aquafur began with a simple realization – comfort is the key to a safer, more enjoyable, and ultimately more memorable trip, regardless of the season or weather. We knew we had to provide gear that would enhance the experience of fellow enthusiasts at a price that is affordable and quality that will keep you dry.

At Aquafur, we are committed to serving individuals like you who share our passion for water sports. If the thought of tackling spring runoff in a kayak gets your heart racing, we've got the perfect gear for you. When you want to paddleboard on a chilly day, rest assured we'll keep you warm and cozy. And for those daring sea kayak or canoe trips in exposed waters, trust us to prioritize your safety. Even on a brisk fall rafting adventure, the right clothing can make all the difference in terms of safety, comfort, and confidence.

Olson Family
Brock and Brayden Packraft

Our unwavering commitment is clear: we provide the most affordable cold water gear designed to keep you warm and dry. Our products have been rigorously tested and proven in the field. When you choose Aquafur, you're choosing gear that stands up to the elements, ensuring you're never let down, no matter the circumstances.

What truly sets Aquafur apart is our dedication to enhancing the cold-water outdoor experience. We specialize in providing top-tier cold water gear designed to keep enthusiasts warm and comfortable in any condition. Our comprehensive range of products caters to kayakers, rafters, paddleboarders, fishermen, and more, ensuring they can explore their favorite activities year-round.

Early Season River Run
Chet Olson in Aquafur

Our target market includes passionate water recreation enthusiasts of all skill levels, from beginners to experts, who crave the thrill of rivers and water sports in various weather conditions. We understand that comfort and safety are paramount, which is why our gear is rigorously tested and proven to perform exceptionally.

What gives us motivation is our team's deep-rooted love for water recreation, combined with a wealth of personal experience in the industry. Co-Founders Chet, Brayden, and Brock bring unparalleled expertise, from navigating major rivers to instructing and guiding. This experience uniquely positions us to craft gear that genuinely meets the demands of fellow enthusiasts.

Brayden Olson
Olson Boys

At Aquafur, our dedication to exceptional customer service is as deep as our passion for water recreation. We understand that our customers aren't just purchasing gear; they're investing in us. Our team is determined to provide the support and guidance you need, whether you're a beginner or an expert. Your satisfaction is our top priority, and we're always just a call or message away to ensure your Aquafur experience is as memorable as your adventures. 

Our value proposition revolves around offering reliable and effective gear that empowers customers to explore their favorite water activities with confidence, no matter the season. Aquafur's commitment to quality, coupled with the personal touch of our founders' shared passion, creates a connection that resonates with our target audience and sets us apart in the market.

Olson Family

We are Aquafur, where our mission is to ensure you savor your recreational moments in your favorite places, come rain or shine, all while keeping your budget in check, so you have some  extra cash for the shuttle. Join our family today!

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